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Case Study

Metropolis Mixed-use Complex (Retail Part)

Metropolis is one of Moscow’s most successful mixed-use complexes with major international retailers and companies as tenants. Capital Partner, developer of the project, appointed Jones Lang LaSalle as an exclusive adviser for providing strategic consulting, concept, marketing and leasing services.

Jones Lang LaSalle as the project’s exclusive agent arranged the sale of 50% of the shares in Metropolis’ retail section to Rodamco Europe management company. Rodamco is the largest listed retail property company in Europe, owning and operating quality retail properties, especially shopping centres in more than 20 major cities in 12 European countries.

Metropolis, a 205 000 sq m shopping and entertainment center, is located on Leningradskoye Shosse, one of the main thoroughfares in the north of Moscow, and close to Voykovskaya metro station, one of the busiest in Moscow.

100% of the center was fully leased four months prior to the grand opening which took place in January 2009. Such known western retailers as H&M, River Island, IKKS and SMYK, long awaited by Russian buyers, opened their first shops in Metropolis.
Carousel hypermarket , M.Video, Stockmann department store, Kinostar Miami multiplex cinema, Champion-bowling, Sportmaster, children’s department store Detskyi Mir, Snezhnaya Koroleva, Marks&Spencer, GAP, New Yorker, Top Shop, ESPRIT, Zara, New Look, Zara Home, Massimo Dutti, Pull&Bear, Stradivarius, NEXT, Mothercare, Starbucks and other major retailers became Metropolis anchor tenants attracting increasing quantity of new visitors from all city.

In spite of the fact that Metropolis opened recently, it already became one of the most attractive retail destinations for the most sophisticated urban visitors and residents thanks to the advanced concept, the optimum modern environment, quality tenant mix, entertainment and convenient location. 8 million people attended 252 shops for the first six month and number of visitors is still growing.

In 2009 Metropolis was recognized best in a category «Mixed-use Centre» at CRE Awards Moscow.

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For more information about JLL's Retail services in Russia, click here.

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