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Case Study

Hollister: Brand empathy with market expertise delivers ambitious regional expansion plan

Hollister is Abercrombie & Fitch’s Southern California fantasy, based on a laid back lifestyle and an all-American image. The effortlessly cool brand aims to bring a piece of Southern California to the world.

Jones Lang LaSalle recognises the need for each Hollister store to be positioned in the optimal location and reflect the spirit of the brand. The European retail team has secured openings for both Hollister and Abercrombie and Fitch, as part of their expansion into Europe.

By applying exceptional market knowledge across European markets and superior client account management, Jones Lang LaSalle identified key opportunities for Hollister and acted on several Abercrombie and Fitch flagship stores across Europe.

For more information about Jones Lang LaSalle's Retail services across EMEA, click here.


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