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Longchamp opens its first direct store in Russia

New boutique to occupy 100 sq m in the METROPOLIS mall in Moscow

​​The first Longchamp-owned store in Russia is to open in the METROPOLIS mall in Moscow. The French fashion house offering premium leather goods and accessories, leased 100 sq m space for its store; JLL advised on the deal.

A Longchamp franchise boutique is already located in METROPOLIS. Having changed the owner, the store will be modified to occupy more space and imply an interior design reflecting the latest European and global trends. The opening is scheduled for August 1, 2014.

Julien Jolly, General Manager, Longchamp Russia, said: “The launch of Longchamp’s first direct boutique in Russia along with the local subsidiary set-up is a milestone in the brand expansion. We think this step leads us to wider opportunities – we’ll now have greater ability to increase the local market share and also to develop and manage our stores in a more efficient way. Driven by our customer requirements and eager to provide shoppers with the best collections of the Longchamp House, we intend to strengthen the company position and increase sales here in the Russian market.”

The Longchamp story began in 1948, and the company now owns more than 265 brand boutiques all over the world. The brand first entered the Russian market in 2002 with its famous bags before opening the first franchise store in 2007. At present there are three brand shops in Russia, including two in Moscow and one in St. Petersburg. Longchamp goods are also available in duty free shops in Sheremetyevo and Pulkovo airports, and in several multi-brand stores.

In February 2014 Longchamp set-up its new subsidiary in Russia. This subsidary will help the company to operate directly in the dynamic Russian market.

METROPOLIS mall is located on Leningradskoe Highway, near the Voykovskaya metro station, in the North-West district of Moscow. The scheme’s GBA is 205,000 sq m, GLA is 82,000 sq m. The Metropolis parking capacity is 2,800 car spaces.​