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Japanese watch brand Seiko to open its first store in Russia

The Japanese brand will open its first flagship store in Moscow in summer/autumn 2015

Seiko today announced plans to open its first Russian store in the St.Nickolas complex on Nikolskaya Street, Moscow after being advised by JLL. The official opening of the 81 sq m store is scheduled for summer/autumn 2015.

The Seiko store will feature 15 watch collections ranging from 10,000 to 1,000,000 rubles (€134 to €13,455), including models designed specifically for the Japanese domestic market, such as Credor and Galante.

"The opening of a flagship store is a natural stage of the Seiko's development in Russia. We have been expanding our partner network for several years now, and our watches can now be purchased in 300 stores throughout Russia. As a result, we have shaped the product range suitable for the Russian consumers and have acquired loyal audience sharing Seiko's global values: passion for innovation, perfect quality and sound pricing policy. Now it is right time to open our own store," says Egor Sidorenko, Head of Marketing & Sales, Seiko Russia.

"For the last few years, Moscow has been ranked among the top three European cities in terms of popularity among international retailers. Even under volatile economic conditions, leading international brands keep studying the possibilities of entering the Russian market and opening their flagship stores when there is a suitable location. Retailers' interest has obviously shifted towards pedestrian zones. We foresee Nikolskaya Street becoming a true retail corridor similar to those seen throughout Europe and that is why this street and its anchor project, St.Nickolas, was chosen for opening the first Seiko store," says Elena Summina, Consultant, Retail Tenant Representation Services, JLL, Russia & CIS.

The St.Nickolas complex is a high traffic area in the pedestrianized Nikolskaya Street, in a premium-class neighbourhood combining historic architecture and state-of-the-art infrastructure. Located near the Kremlin, the complex is owned by Russian investment company Vesper and it is currently undergoing renovation to comprise luxury residential apartments above a retail component on the first floor, where the flagship store will be situated alongside other premium brands,

Seiko is an innovation leader in the watch industry. It was the first company in the world to introduce quartz watches (Seiko Quartz Astron, 1969), TV watches (1983), watches powered by movement of the wearer (Seiko Kinetic, 1988), and watches to be used in outer space (Spring Drive Spacewalk, 2008).