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Boggi Milano on entering the Nordic retail market

Boggi Milano - a leading Italian men’s clothing retailer offering a 360 degree solution with clothing, shoes and accessories - opened its first flagship store in Stockholm, Sweden, in March 2015. The store has been performing exceptionally well so far, and it is well appreciated by local people and foreigners visiting Stockholm. 

“A lot of customers have expressed their appreciation for the opening of the first store in Stockholm, and are curious to know more details on the heritage and origins of the brand, as well as where it will open next.” Said Paolo Selva Director of Boggi Sweden.

This important milestone for Boggi Milano was celebrated through a grand opening event that took place on April 23rd 2015 in store; this was a great success witnessed the attendance of media and press, celebrities as well as loyal customers as guests. Boggi Milano Italia’s President, Claudio Zaccardi, the CEO, Carlo Zaccardi and Paolo Selva were even joined by the Ambassador of Italy, Her Excellency, Elena Basile, for the event.

The store is located on Sturegatan 10, on the corner of Humlegårdsgatan/Sturegatan a district that has come to be the shopping district for the style-aware gentleman in Stockholm. The store covers 300sq.m. over two levels and showcases the full range of the menswear collections; classic, easy formal and casual. Offering only quality products and exclusive Italian designs available in a very good price ratio, Boggi Milano ensures that the men get dressed in style, in all occasions.
Before entering the Nordic market, Boggi Milano carefully studied the Stockholm market with JLL providing active advice on how and where exactly to enter. The Italian brand is already looking for the right locations elsewhere in the Nordics.

Selva added; “Boggi Milano’s expansion plans in Scandinavia have just started, and it is showing no signing of slowing down. Sweden is the market of reference in th