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JLL forms strategic alliance with Seedcamp and Starwood Capital Group to launch Concrete proptech initiative

JLL has joined forces with specialist startup investor Seedcamp and renowned real estate venture capital and private equity firm Starwood Capital Group to launch Concrete, an initiative to help identify and support the most promising proptech startups.

​JLL has joined forces with specialist startup investor Seedcamp and renowned real estate venture capital and private equity firm Starwood Capital Group to launch Concrete, an initiative to help identify and support the most promising proptech startups.

The strategic alliance aims to address the biggest challenges faced by proptech startups, namely, accessing sufficient capital, expertise and relationships to get established, accelerate early stage growth and scale-up effectively to serve large clients.

Concrete and its panel of expert advisers will provide these essential ingredients to a carefully-selected intake of early stage companies, giving their property tech innovations every chance of success with key insight and support. Concrete has already identified and invested in workspace online platform HubbleHQ, real-time sensor data provider, and legal artificial intelligence Each one of these ventures brings transformative value to the real estate community and will be supported by expert representatives from diverse disciplines within the real estate sector to support their growth.

Guy Grainger, CEO, EMEA, JLL, said: "Our alliance with Concrete enables JLL to be at the forefront of the next generation of real estate-related technologies. It also helps us to meet our strategic objectives of bringing tech-related benefits to our clients and leading the transformation of the real estate industry more broadly. We're looking forward to getting started, lending our expertise and insights into what investors in, and occupiers and developers of, real estate need, and playing a part in helping the best ideas take root and grow."

Taylor Wescoatt, Director of Concrete and Expert in Residence at Seedcamp, added: "As one of the most respected global real estate brands, JLL brings us access to unrivalled insights, connections and experience. A flood of technology trends is shaking up the global real estate market which is worth $217 trillion. Startups are using new technologies such as VR, blockchain and big data to enable solutions in what has been a very traditional marketplace for a very long time. We're excited to be working with JLL and our other partners to provide an extensive network, access to further funding and the knowledge to grow."

Seedcamp, Europe's first seed fund, has backed over 250 tech startups in the past decade. Although the early-stage investor has an agnostic approach when considering startups, in recent years the team has made a number of high profile property tech investments, reflecting the growing trend in the market. To date Seedcamp has funded the likes of Property Partner, eMoov, Trussle and Hubble.

Reshma Sohoni, Founding Partner of Seedcamp, commented: "We see huge potential in the proptech space. We've already backed a number of companies in the sector and we're seeing an ever increasing number of startups in this space coming to us for investment. We're excited to partner with other great brands and respected names to create Concrete and build the ecosystem we know works best for startups."

Zsolt Kohalmi, Head of European Acquisitions at Starwood Capital Group, said: "At Starwood, we believe a partnership like this gives a critical insight into where technology is moving in real estate. We are constantly on the lookout for opportunities to create greater value in the space and we're delighted to be able to work alongside JLL and Seedcamp to create the Concrete offering."



About Seedcamp

Seedcamp is Europe's first seed fund, identifying and investing early in world-class founders attacking large and global markets through disruptive technology. Seedcamp is proven in supporting startups scale valuable, global businesses through its lifelong community of support, global network and immediate access to smart capital. Since launch ten years ago, with a mission to build the European startup ecosystem, Seedcamp has backed over 250 companies. For more information please visit: 

About Starwood Capital Group

Starwood Capital Group is a private alternative investment firm with a core focus on global real estate, energy infrastructure and oil and gas. The Firm and its affiliates maintain 10 offices in four countries around the world, and currently have more than 2,150 employees. Starwood Capital Group has raised over $34 billion of equity capital since its inception in 1991, and currently manages more than $53 billion in assets. The Firm has invested in virtually every category of real estate on a global basis, opportunistically shifting asset classes, geographies and positions in the capital stack as it perceives risk-reward dynamics to be evolving. Over the past 25 years, Starwood Capital Group and its affiliates have successfully executed an investment strategy that involves building enterprises around real estate, energy infrastructure and oil and gas portfolios, in both the private and public markets. Additional information can be found at​