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Destination Europe 2015 provides comprehensive coverage of 250 international retailers' presence and expansion in 57 European cities. The report provides detailed analysis of the characteristics of European cities that are driving location strategies, and retail real estate data highlighting the relative attractiveness of each city for cross-border retailers.
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The report covers global, transitional, mature and growth cities, indicating the relative strength of demand for key locations along with detailed analysis of prime rental values. Destination Europe 2015 also offers detailed commentary about the most sought after locations in leading cities, with analysis of the different categories of retailer (mainstream, premium and luxury) that each has been most successful in attracting.
Destination Europe 2015 ranks the international retailers - from Adidas to Zara – with the widest European presence and provides a breakdown of the top exporter countries. In an increasingly diverse European retail scene, the report provides investors, developers and retailers with an exhaustive and incisive account of the factors and trends shaping this dynamic market.
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26 November 2014