International retailers are on the move in Europe. Improving economic conditions in many markets are driving retailers’ expansion plans in the search for growth. But those plans are also now more selective and strategic than ever before. Understanding the factors underpinning the attractions of different cities and the opportunities they offer is therefore increasingly critical.
In Destination Europe 2015, JLL analyses the expansion and presence of over 250 of the world’s leading international retailers across 57 key European cities. We examine the attributes of global, mature, transitional and growth cities and provide comprehensive analysis of the opportunities each presents. In a retail scene as diverse and dynamic as Europe, Destination Europe 2015 provides the in-depth market intelligence to help retailers, developers, property owners and investors navigate its complexities.
Which are the most attractive global retail cities? Following Destination Europe we are pleased to announce the launch of Destination Retail, our new flagship global retail report.
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Our leading publication “European City Profiles” provides a brief synopsis of the key facets of 57 key European retail destinations from Amsterdam to Zurich.
Our latest report examines the presence and expansion patterns of 100 top international retailers, both luxury and mid-tier, across 30 major cities in Asia Pacific.